BACHELOR’S DEGREE IN SALES AND NEGOTIATION
Certification
Titre certifié de niveau 6
Mise à jour le 01/07/2024
ILMIS Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. ILMIS Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
CERTIFICATE PROGRAMME
01-60-05-58-30
contact@ilmis.fr – admissions@ilmis.fr
Presentation
The ILMIS Bachelor in Negotiation and Sales (Négo-Vente) is a RNCP-registered, Level 6 qualification designed to train professionals capable of “selling” while also mastering the entire value chain of a business, from strategy to customer retention.
This programme is perfectly suited to the needs of managers of commercial establishments, who seek creative, passionate, curious, and motivated collaborators.
The ILMIS Négo-Vente Bachelor enables students to be highly operational from their first professional experience or to continue their studies in a Level 4/5 programme. Courses, conferences, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections are facilitated with our network of high-end partner companies for your work-study placements.
This programme is accessible to students with disabilities.
Disability Officer : Stéphane NOAH
Phone : 06 61 40 03 53
E-mail : Stephanenoah@emsp-bs.fr
CAREER OPPORTUNITIES
Field / Itinerant Sales Representative
Account Manager
Customer Success Manager (CSM)
Key Account Manager / Area Manager (GMS)
Sales Manager
Department Manager
Category Manager
Branch Director
Senior Sales Advisor
Client Advisor
Technical Sales Representative
Business Developer
Programme Objectives
The ILMIS Bachelor in Negotiation and Sales (Négo-Vente) is a state-recognised, Level 6 qualification aimed at achieving the following objectives:
Identify high-potential prospects and use modern tools (Social Selling, CRM).
Master questioning techniques (methods such as SPIN Selling) to diagnose client needs.
Handle objections, defend margins, and close transactions effectively.
Understand the competitive environment and industry trends (including technological and digital developments).
Define measurable objectives and select the priority levers to achieve them.
Integrate different sales channels (physical, e-commerce, social media) into a coherent strategy.
Learn to read and complete dashboards to adjust actions.
Introduce students to managing a sales team, including recruitment and motivation of collaborators.
Ensure long-term customer satisfaction to maximise Customer Lifetime Value.
Develop oral communication skills, empathy, resilience in the face of failure, and business ethics.
This programme has no equivalencies or pathways.
Students entering the first or second year of the Bachelor programme must have a final average of at least 10/20 to progress to the next year, while those entering directly into the third year may be exempted from certain skills modules.
FURTHER STUDIES
This Bachelor’s programme has a professional focus and therefore leads directly to employment. Students may also continue into Master’s Year 1 and 2, or pursue Level 4 and Level 5 studies in Production Management and in Master’s programmes in Purchasing and Logistics.
Admission Requirements
RECRUITMENT LEVEL(S)
Bachelor and Post-Bachelor (Level 5)
Prerequisites:
The ILMIS Bachelor in Negotiation and Sales (Négo-Vente) is open to holders of a French baccalaureate and, at the third-year level, to holders of a BTS or any other Level 5 qualification.
Admission is based on the evaluation of the application file and, if required, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and skills evaluation (written + oral) / Thesis defence / Professional evaluation within the company / Professional management thesis
Training Summary Documents:
Course materials (PDF, and/or Word, and/or PowerPoint formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Admission Deadlines
Registration for the September 2026 intake takes place from 1 March to 20 September 2026.
Registration for the January 2027 deferred intake continues until 18 December.
Modalities
Access to our programs can be initiated:
By the employer,
At the initiative of the employee with their agreement,
By a student or their legal guardian,
Work-study option available from the 3rd year.
After completing the registration form, our school undertakes to respond within 72 hours.
If the program requires prerequisites, we will then propose—regardless of the funding method you plan to use—a knowledge test and/or a placement interview (by phone or videoconference) and/or a review of your application file.
Duration :
DURATION OF STUDIES:
3 years for students holding a high school diploma (BAC) or an equivalent degree.
Work-study option available from the 3rd year.
Academic Programme
Funding
Work-Study Contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding via a student job or bank loan.
Possibility to pay tuition fees in installments.
Company Search Seminar.
Individual Coaching.
1ST AND 2ND YEAR
The Négo-Vente programme in the 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Company Projects
Human Resource Administration
Management of Collaborative Tools
Management and Operations of Activities
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
Sales Techniques & Closing
Introduction to Marketing and Communication
Prospecting Strategy
Corporate Sales Strategies
Internship (Optional)
Schedule: 2 days of classes and 3 days in the company
3RD YEAR
The Négo-Vente specialisation year is organised into two (2) sections:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Client Needs Investigation and Reframing
Persuasive Argumentation & Client Psychology
B2B and Key Account Sales
Commercial Pitch & Storytelling
Semester 2:
Intellectual Property Law
Complex Negotiation
Objection Handling & Closing
CRM and Client Relationship Management
Internship (mandatory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills modules:
Module 1: Coordinate and improve the commercial activities of the establishment
Module 2: Contribute to the strategic direction of the brand and optimise the economic performance of the establishment
Module 3: Manage the employees of the commercial establishment
3ème année: 100% Spécialisation : Banque Finance et Assurance
6 spécialisations sont proposés aux étudiants en 3ème année afin de maîtriser son domaine:
- Gestion de Patrimoine
- Analyse Financière
- Conseil en Financement
- Gestion des Risques
- Marketing Bancaire et Assurance
- Finance Durable
3ième année : Passage de l’examen national du titre certifié de niveau 6 enregistré au RNCP et reconnu par l’État
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://ilmis.fr/tarifs-et-financements/
Prix de la formation en alternance : 10000 € TTC/ an
Prix de la formation en initiale : 6500€ TTC / an
Frais d’inscription : 1000 € TTC
Support with Company Search
Company Search Seminar
Individual Coaching
Networking with the School’s Partners
Contact
E-mail: contact@ilmis.fr/admissions@ilmis.fr
Phone: (+33) 01 60 05 58 30