BACHELOR’S DEGREE IN MARKETING AND COMMUNICATION
Certification
Titre certifié de niveau 6
Mise à jour le 01/07/2024
ILMIS Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. ILMIS Business School offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is registered with the Prefect of the Île-de-France region.
- SIRET number
- UAI-CFA: 0756357C
CERTIFICATE PROGRAMME
01-60-05-58-30
contact@ilmis.fr – admissions@ilmis.fr
Presentation
The ILMIS Bachelor in Marketing and Communication (MC) is a RNCP-registered, Level 6 qualification designed to transform students into operational professionals capable of managing strategic vision and digital communication.
This programme is perfectly suited to the needs of managers responsible for overseeing communication strategy, who seek creative, passionate, curious, and motivated collaborators.
The ILMIS MC Bachelor enables students to be highly operational from their first professional experience or to continue their studies in a Level 4/5 programme. Courses, conferences, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections are facilitated with our network of high-end partner companies for your work-study placements.
This programme is accessible to students with disabilities.
Disability Officer : Stéphane NOAH
Phone : 06 61 40 03 53
E-mail : Stephanenoah@emsp-bs.fr
CAREER OPPORTUNITIES
• Assistant Project Manager in Communication Agencies
• Assistant Project Manager in Media Agencies or Media Departments
• Communication Officer (External/Internal) at the Client Company
• Product Manager
• Digital Marketing Officer
• Project Officer
• Customer Success Manager
• Entrepreneur in Digital Marketing and Communication
Programme Objectives
The ILMIS Bachelor in Marketing and Communication (MC) is a state-recognised, Level 6 qualification aimed at achieving the following objectives:
Learn to analyse competition, trends, and consumer behaviour.
Know how to position a product (Price, Product, Place, Promotion).
Use tools to identify a brand’s strengths and weaknesses.
Learn to orchestrate a campaign from start to finish (objectives, target audience, budget).
Create and manage brand image and visual identity.
Organise events and manage media relations.
Master Community Management.
Understand natural and paid search engine optimisation (SEO/SEA).
Gain introductory skills in desktop publishing tools (such as the Adobe Suite or Canva) to produce visuals and videos.
Develop interpersonal skills to persuade clients or partners.
Learn to manage budgets and meet tight deadlines.
This programme has no equivalencies or pathways.
Students entering the first or second year of the Bachelor programme must have a final average of at least 10/20 to progress to the next year, while those entering directly into the third year may be exempted from certain skills modules.
FURTHER STUDIES
This Bachelor’s programme has a professional focus and therefore leads directly to employment. Students may also continue into Master’s Year 1 and 2, or pursue Level 4 and Level 5 studies in Production Management and in Master’s programmes in Purchasing and Logistics.
Admission Requirements
RECRUITMENT LEVEL(S)
Bachelor and Post-Bachelor (Level 5)
Prerequisites:
The ILMIS Bachelor in Marketing and Communication (MC) is open to holders of a French baccalaureate and, at the third-year level, to holders of a BTS or any other Level 5 qualification.
Admission is based on the evaluation of the application file and, if required, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questionnaires (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and skills evaluation (written + oral) / Thesis defence / Professional evaluation within the company / Professional management thesis
Training Summary Documents:
Course materials (PDF, and/or Word, and/or PowerPoint formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
Admission Deadlines
Registration for the September 2026 intake takes place from 1 March to 20 September 2026.
Registration for the January 2027 deferred intake continues until 18 December.
Modalities
Access to our programs can be initiated:
By the employer,
At the initiative of the employee with their agreement,
By a student or their legal guardian,
Work-study option available from the 3rd year.
After completing the registration form, our school undertakes to respond within 72 hours.
If the program requires prerequisites, we will then propose—regardless of the funding method you plan to use—a knowledge test and/or a placement interview (by phone or videoconference) and/or a review of your application file.
Duration :
DURATION OF STUDIES:
3 years for students holding a high school diploma (BAC) or an equivalent degree.
Work-study option available from the 3rd year.
Academic Programme
Funding
Work-Study Contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding via a student job or bank loan.
Possibility to pay tuition fees in installments.
Company Search Seminar.
Individual Coaching.
1ST AND 2ND YEAR
The MC programme in the 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Company Projects
Human Resource Administration
Management of Collaborative Tools
Management and Operations of Activities
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Introduction to Accounting Processes
Introduction to Marketing and Communication
Intercultural Business Relations
Visual Identity and Graphic Charter
Leadership and Team Management
Internship (Optional)
Schedule: 2 days of classes and 3 days in the company
3RD YEAR
The MC specialisation year is organised into two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
E-commerce Project Management
Digital Communication Strategies and Introduction to Ads
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Digital Law
UX Design and Customer Experience
Marketing & Webmarketing Strategy
Team Management
Internship (mandatory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of skills modules:
Module 1: Coordinate and improve the commercial activities of the establishment
Module 2: Contribute to the strategic direction of the brand and optimise the economic performance of the establishment
Module 3: Manage the employees of the commercial establishment
3ème année: 100% Spécialisation : Banque Finance et Assurance
6 spécialisations sont proposés aux étudiants en 3ème année afin de maîtriser son domaine:
- Gestion de Patrimoine
- Analyse Financière
- Conseil en Financement
- Gestion des Risques
- Marketing Bancaire et Assurance
- Finance Durable
3ième année : Passage de l’examen national du titre certifié de niveau 6 enregistré au RNCP et reconnu par l’État
Tuition Fees
Information regarding the cost of this programme is available by clicking on the following link: https://ilmis.fr/tarifs-et-financements/
Prix de la formation en alternance : 10000 € TTC/ an
Prix de la formation en initiale : 6500€ TTC / an
Frais d’inscription : 1000 € TTC
Support with Company Search
Company Search Seminar
Individual Coaching
Networking with the School’s Partners
Contact
E-mail: contact@ilmis.fr/admissions@ilmis.fr
Phone: (+33) 01 60 05 58 30