MASTER’S DEGREE IN DIGITAL MARKETING AND COMMUNICATION
Certification
Qualification registered in the National Register of Vocational Certifications
Updated on 20/05/2025
ILMIS Business School is a higher education institution subject to state pedagogical oversight through the Académie de Paris. ILMIS offers programmes in Sustainability Management ranging from Bac to Bac+5, delivered both on-campus and online, in initial and continuing education.
- The activity registration number is , registered with the Prefect of the Île-de-France region.
- SIRET number
CERTIFICATE PROGRAMME
01-60-05-58-30
contact@emsp-bs.fr – admissions@emsp-bs.fr
Presentation
ILMIS Master’s Degree in Digital Marketing and Communication (MCD) is an RNCP-registered qualification, Level 7, which trains professionals over two years to design, implement, and lead online growth and visibility strategies for all types of organisations.
This programme is perfectly suited to the needs of managers involved in digital strategy management, who are seeking creative, passionate, curious, and motivated team members.
The ILMIS MCD Master’s enables students to be highly operational from their first professional experience. Courses, lectures, Masterclasses, and Business Games are delivered by professionals who are experts in their fields.
Connections are provided with our network of high-end partner companies to undertake your work-study placement.
This programme is accessible to persons with disabilities.
Disability Officer : Stéphane NOAH
Phone : 0160055830
Email : Stephanenoah@emsp-bs.fr
Career Opportunities
Project Manager in Communication Agencies
Project Manager in Media Agencies or Media Sales Houses
Communication Manager (External and Internal) within Client Organisations
Product Manager
Digital Marketing Manager
Project Officer
Customer Success Manager
Entrepreneur in Digital Marketing and Communication
Schedule: 2 days of classes and 3 days in the company
Programme Objectives
The Master’s in Digital Marketing and Communication (MCD) at ILMIS is a State-recognized Level 7 diploma that aims to achieve the following objectives:
Define a coherent multichannel marketing and communication strategy aligned with the overall objectives of the company.
Master Acquisition Channels (Traffic), such as paid traffic channels (SEA – Search Engine Advertising, notably Google Ads) and organic traffic channels (SEO – Search Engine Optimization).
Develop the ability to design, produce, and optimize content (articles, videos, infographics) adapted to each platform to engage the audience.
Acquire mastery of analytical tools (Google Analytics, dashboards) to collect and interpret data (KPIs) and make decisions based on the actual performance of campaigns.
Master Customer Relationship Management (CRM) technologies and platforms, as well as the challenges of marketing automation.
Design the overall Digital Strategy and manage the Customer Experience (UX/CX).
Define the Communication Mix and manage the Brand Online (Branding).
Understand Legal and Ethical Issues and foster Innovation.
This program does not have any equivalencies or pathways.
Students entering the first year are required to successfully complete all competency blocks.
FURTHER STUDIES
This bachelor’s degree has a professional focus and therefore leads directly to employment. You also have the option to enroll in the first year of a master’s programme.
Admission Requirements
RECRUITMENT LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites:
The ILMIS Master’s Degree in Digital Marketing and Communication (MCD) is open to holders of a Licence/Bachelor or any other Level 6 qualification, and for the second year of the Master’s programme, to candidates who have completed Master 1 or obtained a waiver from the certifying body.
Admission is based on a review of the application and, if necessary, an interview.
Teaching Methods and Assessment
Assessment Methods:
Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents:
Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Admission Procedures and Deadlines
ACCESS DEADLINES
Applications for the September 2025 intake are open from 1 March to 20 September 2025
Applications for the deferred January 2026 intake continue until 18 December
Modalities
Access to our programmes can be initiated:
By the employer,
By the employee with their consent,
By a student or their legal guardian
Work-study programmes are available from the third year onwards.
Once the application form has been completed, our school undertakes to respond within 72 hours.
If the programme requires prerequisites, we will then propose, regardless of the funding method you intend to use, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
Duration of Studies:
- Two years for students holding a Bachelor’s degree or an equivalent qualification, and one year for students who have completed the first year of a Master’s programme.
- Work-study programmes are possible from the third year onwards.
Programme
Funding
Work-study contract: the company pays the tuition fees on behalf of the student.
Individual Training Leave (CIF).
Individual Training Assistance (AIF), if you are unemployed.
Personal funding through a student job or a bank loan.
You have the option to pay your tuition fees in multiple installments.
FIRST YEAR
The first-year MCD program, which aims to acquire managerial skills, is structured as follows:
Semester 1:
Business Strategy
Human Resources Management and Organizational Behavior
Project and Innovation Management
Geopolitics for Managers
Corporate Finance and Treasury Management
English
Business Challenges in a Globalized Economy
Business Law
Semester 2:
Business Model & Business Plan
Innovation Marketing
Collaborative Tools Management
Globalization and International Economy
Introduction to Marketing and Communication
Business Strategies
Competitive Intelligence and Strategic Monitoring
Influence and Lobbying Strategies
Business Game
Internship (Optional)
Schedule: 2 days of classes and 3 days in the company
SECOND YEAR
The second-year MCD specialization program is organized around two (2) axes:
AXIS 1: SPECIALIZATION SUBJECTS
Semester 1:
E-commerce and Customer Relationship Management
Digital Communication Strategies and Introduction to Ads
Data Marketing and Data Analysis
Online Advertising and Networks
Semester 2:
Labour Law
Investigation and Reformulation of Client Needs
Commercial Operations Management
Strategic Marketing and Product Placement
Business Game
Internship (Mandatory)
Professional Thesis Writing
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with AI support
Block 2: Design a digital project following a UX Design approach adapted to AI
Block 3: Manage a digital project using Agile methodology, prepare a functional specification and technical documentation
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with AI support
Block 5: Conduct studies and produce reports in business intelligence and corporate strategy
Schedule: 2 days of classes and 3 days in the company
3ème année: 100% Spécialisation : Banque Finance et Assurance
6 spécialisations sont proposés aux étudiants en 3ème année afin de maîtriser son domaine:
- Gestion de Patrimoine
- Analyse Financière
- Conseil en Financement
- Gestion des Risques
- Marketing Bancaire et Assurance
- Finance Durable
3ième année : Passage de l’examen national du titre certifié de niveau 6 enregistré au RNCP et reconnu par l’État
Tuition Fees
Les informations relatives au coût de cette formation sont accessibles en cliquant sur le lien suivant : https://ilmis.fr/tarifs-et-financements/
Tuition fees for the work-study program: €10,500 VAT included per year
Tuition fees for the full-time programme : €5,500 VAT included per year
Registration fee : €1,000 VAT included
Support with Company Search
Company Search Seminar
Individual Coaching
Networking with the School’s Partners
Contact
E-mail: contact@emsp-bs.fr / admissions@emsp-bs.fr
Phone: (+33) 01 60 05 58 30